Marketing Mix and the 7Ps Assignment Example | Topics and Well Written Essays - 1250 words

Marketing Mix and the 7Ps - Assignment Example The assignment "Marketing Mix and the 7P’s" talks about the marketing mix variables and components that can be controlled by a business in making an enhanced performance in the market. To begin with, there is the product in the marketing mix. The demand market appreciates the products that are produced by a firm when the products are satisfactory. As such, the organization has to factor the design of the product. This will be followed by enhancing the usefulness of the products so that they can satisfy the needs of the demands market. Similarly, the organization will have to factor the value, quality, packaging, and branding of the product. This will appeal to the market, as they demand market will feel the need to use the product. In addition to this, the business might feel the need to introduce warranties, which warrants that the products are genuine. Secondly, a business has to make a strategy that is in concern to the place and situation. Customers are likely to purchase products when the products are in convenient places. Therefore, the business has to make a strategy that includes opening both retail and wholesale stores. This reduces the proximity to products of the business. As such, it will attract a larger market share for the products. Similarly, the business could use other means in ensuring the customers have easy access to the products. For example, in today’s world, the internet is an avenue of attracting a market, since the customers can make orders via the internet.